Purpose-driven engagement

Keep your whole community engaged by doing good

Employee engagement

Your employees are already on board with what you’re doing, so they’re likely to be more willing, and wanting, to advocate on your behalf.
Brand ambassadors

Finding and empowering your biggest advocates and ambassadors is vital to creating compelling change.
Purpose-driven media

Connect people with your organization’s purpose in the moments they are ready to take action.

1. Employee engagement

Move your team to action

Your employees are already on board with what you’re doing, so they’re likely to be more willing, and wanting, to advocate on your behalf. Recognize, encourage, and reward your advocates by visually tracking their achievements.

- Employee giving
  Create fundraisers for any US 501(c)3, personal fundraising pages for employees, promote causes chosen by your brand, and emergency giving in times of need.
- Employee volunteering
  Provide options for local volunteer opportunities and create events for group service projects.
- Employee advocacy
  Advocate for causes close to your brand, check polling places and register to vote, and equip employees to share your story and act as your brand’s best advocates.
- Leaderboards and rewards
  Motivate your team with dashboards that track individual impact and involvement.
- Earn points with gamification
  Drive engagement across your team with a reward system that inspires friendly competition.
- Design missions for your teams
  Create dynamic user journeys that trigger automated communications personalized to individual interests.
- Employee sentiment
  Polling & quizzes to track the pulse of your workplace engagement.
- Video content, books, and digital experiences
  Designed to build resilient communities and the skills needed for high-impact, engaging work environments for all employees.
- In-person events and programming
  Transformative experiences for leadership teams and employees to deepen community, address the issues of our time, and inspire your community.

2. Brand ambassadors

Equip your community

Finding and empowering your biggest advocates and ambassadors is vital to creating compelling change. Give your advocates the tools to track the supporters they bring to your organization.

- Find your most influential supporters
  Focus on the top 5% of your audience and elevate them. They’re already buying your products and talking about you, whether you know it or not, so it makes sense to recognize and cultivate them.
- Map your supporters
  Get a clear sense of who the people closest to your event, store opening, new market, or advocacy action are––and ask them to get involved.
- Create an Action Hub
  Develop an engaging front door for first time advocates with a branded Action Hub where supporters can take actions, RSVP for events, take polls and quizzes, contact legislators, sign petitions, and accrue points.
- Leaderboards, points, and rewards
  Gamify your program to keep your ambassadors and advocates engaged with personal pages that give each advocate or ambassador a place to track their impact, earn rewards, and share with their communities.
- Best in class advocacy tools
  Mobilize supporters to contact their legislators, check their voter registration, sign petitions, and more—and keep track of supporter sentiment with polls, quizzes, and sentiment sliders to stay informed about your community.
- Dynamic supporter profiles
  Access a full history of your interactions with each supporter, whether through the website, canvasses, phone outreach, or social media. Stay on top of supporter engagement with a 360 degree view of their involvement.
- Complex filtering
  Spot patterns across your organization, see results in new ways, and identify trends geographically.
- Aggregate impact & optimize engagement
  Make informed decisions to take your ambassadors to the next level, and get to know your supporters with machine learning and data insights.

3. Purpose-driven media

Expand your reach

Connect people with your organization’s purpose in the moments they are ready to take action. Leadership is about people and, at the end of the day, what matters most is how you treat the members of your community—your employees, your customers, your constituents, your potential voters, your donors, your volunteers.

Want to build your own Action Button? Try for free.

- Authentically share your message
  Reach new audiences with your purpose-driven work in the right moments.
- Your (future) customers love our product
  Action Buttons have better initiation rates, click through rates, and nearly 80% completion rates.
- Our network reaches 100+ media partners
  Action Buttons are placed in some of the world’s most respected publications, including TIME, FORTUNE, Refinery 29, and PAPER.
- Custom Action Buttons
  Create engaging actions based on your organization’s objectives. All actions can be taken within the Action Button unit, without leaving the page.
- Dynamically placed in media
  Through contextual placement with key publishers, we empower readers with ways to act when they are most likely to engage.
- Data to optimize engagement and impact
  We optimize for impact. Our industry-leading contextual targeting consistently drives top engagement rates.
- Authentic engagement
  Patented technology enables individuals to interact by taking action across your organization's digital assets.
- Build trust and awareness
  Empower audiences and build trust by providing resources or ways to engage through a number of variable actions.
- Measure impact
  Our customers have seen 15X+ click through rates with Action Button as compared to traditional display ads.

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